Background

Social media is increasingly used for health communication and may influence vaccination decisions among young adults.

Research Objectives

• Assess exposure to social media health campaigns.
• Evaluate the influence of campaigns on vaccination behavior.
• Identify factors affecting campaign effectiveness.
• Provide recommendations for digital health promotion.

Research Questions

• How frequently are young adults exposed to vaccination campaigns on social media?
• What impact do these campaigns have on vaccine uptake?
• What factors influence campaign effectiveness?
• How can social media be better utilized for health promotion?

Suggested Methodology

Keywords